Lexie Forman-OrtizCandidates expect to be treated as more than a reference number and companies are taking notice. Twitter connects people that would have never had access to each other and makes conversation as easy as 140 characters. Companies that are taking their recruiting efforts to Twitter know that finding talent can happen anytime. The really smart companies are taking their recruiting and employer branding to Twitter in a direct form – with Career’s handles.
These are the Top 8 Career Handles doing it right:
8. @AmtrackCareers wants you to learn more about their company than just open jobs. If you haven’t thought about riding with Amtrak before, you will now.
39 second that will make you want to ride with Amtrak… bit.ly/13Jc9tk
— Amtrak Careers (@AmtrakCareers) June 10, 2013
7. @MicrosoftCareers not only shares their #hotjobs but give a lesson in employer branding by showcasing current employees.
RT if you agree! RT @robertjcooper: It’s a great time to be working at Microsoft.
— Microsoft Careers (@MicrosoftJobs) June 12, 2013
6. @NPRJobs knows they want candidates ready to be on the frontlines of the news. Their career handle tells applicants exactly what to expect.
Considering applying for a job at @npr? Here’s what to expect: n.pr/ZOPheG
— NPR Jobs (@NPRjobs) June 6, 2013
5. @eBayIncCareers inspires potential candidates with great culture and job opportunities around the world. They want employees who are ready to lead.
#eBay was founded on a simple idea: People are basically good. Learn more about the #Culture of our company: ebaycareers.com/culture-enviro…
— eBay Inc. Careers (@eBayIncCareers) June 13, 2013
4. @BarclaysRoles emphasizes career development and wants professionals to take advantage of all opportunities. Their feed is about taking the next step.
1/2 The sky’s the limit according to CEO, #AntonyJenkins who shared pearls of wisdom on our young people with 3 rules twitter.com/BarclaysRoles/…
— Barclays Careers (@BarclaysRoles) May 1, 2013
3. @BWWCareers is all about community and team. Buffalo Wild Wings shows us, just because you are a big business doesn’t mean you can’t be personable.
Words that describe our greeters: Energetic, Fun, Passionate, & Sports Fans. If these describe you it may be time to apply and become one.
— BWW Careers (@BWWCareers) June 13, 2013
2. @BoeingCareers is fulfilling dreams of anyone who once wanted to work on airplanes. Calling engineers, aviation specialists, and everyone else – Boeing is hiring.
Join our proud team as we build the #787 #Dreamliner in North Charleston, SC. Apply now. http://t.co/ynjPK7xkOX #Boeing
— Boeing Careers (@BoeingCareers) June 4, 2013
1. @CondeNastCareers shows candidates what it’s like to be part of one of the world’s most celebrated media brands. And they introduce their recruiters!
Want to start your career at the home of the world’s most celebrated media brands? Meet @isabel_cnjobs who recruits across all junior roles.
— Condé Nast Careers (@CondeNastCareer) March 9, 2013
Just because you’ve created a career handle doesn’t mean you’re doing it right. Where’s the fun in an automated stream of job postings? Candidates want responses if they ask questions, they want information about the industry, your company story, and the people working there. They want the big picture. The best Twitter career handles are not limiting themselves to open positions, but opening themselves to conversation emphasizing transparency between businesses and the public (while marketing their brand).
See what they are saying on Twitter right now!
Lee Ann Prescott
Matt Gillespie