At Network, Getwork I had a conversation with a guest about the importance of social media outreach. He thought it was unusual that a software company could possibly have any use or relevant content for social sites. I reminded him that SmartRecruiters is social software and that applies to office life as well, then I directed him to SmartRecruiters’ Pinterest and Instagram. The point is that even though we are a software company we have a personality and our employer brand should be shared! Every brand has personality.
Lately we have been spending a lot of time pinning and sharing our employer brand. We’ve collected our Top 5 Coolest Startups Pinterests. These guys are doing a great job representing the personality of their company. And even though they may not have 100,000 followers, their boards are a fun place to be.
2. Minted: Printed paper products have never been more digital. Minted crowd sources graphic design from the global digital community, and sells great products. This is social commerce on every level. Minted’s products are perfect for the Pinter-verse, showing off paper craft ideas, holiday inspirations, and amazing designs for every event. Update your boards regularly because more activity on more topics is greater reach.
These 5 companies are Pinterest stars of successful employer branding and social sharing. While there are many big brands on Pinterest, these startups are not short on engaging content. We are looking forward to watching them grow and seeing how other startups will take advantage of this awesome photo sharing site.
Is your company using Pinterest to share its brand? Let us know, and share it below by leaving a comment. In the mean time, we love pinteracting with all of you!