SmartRecruiters Blog
SmartRecruiters Blog

Episode 9 – How to Apply Market Segmentation in Talent Acquisition

Mason Mitchel
January 30, 2020
1 min read
Hiring Success Podcast
Hiring Success Podcast
Episode 9 - How to Apply Market Segmentation in Talent Acquisition
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Over the last several years, recruiting as a function has evolved from being a position tasked with filling open requisitions quickly and cheaply to being a strategic position tasked with helping businesses navigate the war for talent by hiring amazing talent efficiently, strategically, and on demand. In order for recruiters to deliver such outcomes, it’s become necessary for them to think and behave like marketers.
In this episode, we’re joined by SmartRecruiters’ founder & CEO, Jerome Ternynck. He explains why recruiters and talent acquisition leaders need marketing skill sets to be successful—in particular knowledge of market segmentation. To help hiring teams navigate that process, Ternynck outlines what’s known as the Talent Scarcity-Impact Framework, a model he designed to help companies better prioritize the positions for which they’re hiring.

Over the last several years, recruiting as a function has evolved from being a position tasked with filling open requisitions quickly and cheaply to being a strategic position tasked with helping businesses navigate the war for talent by hiring amazing talent efficiently, strategically, and on demand. In order for recruiters to deliver such outcomes, it’s become necessary for them to think and behave like marketers.

In this episode, we’re joined by SmartRecruiters’ founder & CEO, Jerome Ternynck. He explains why recruiters and talent acquisition leaders need marketing skill sets to be successful—in particular knowledge of market segmentation. To help hiring teams navigate that process, Ternynck outlines what’s known as the Talent Scarcity-Impact Framework, a model he designed to help companies better prioritize the positions for which they’re hiring.

Mason Mitchel

Content Marketer. Donut enthusiast.

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